Brighton Lim

Programmes:

Communication Studies
School of Communication & Information

Summary

I am a Year 2 student at Nanyang Technological Universitys Wee Kim Wee School of Communications and Information, currently pursuing a Bachelor of Communication Studies with a Second Major in Governance and International Relations. As an aspiring Marketing and Communications Professional, I am passionate about harnessing the power of effective communication to bridge gaps, foster understanding and inspire positive change.

Featured Skills

Marketing Brand Development Marketing Communications Brand Management Social Media Market Research

Work Experience

Marketing Design Intern (Solar) May 2024 - Aug 2024

Sembcorp Industries Singapore

Marketing Digital Marketing Brand Management Market Research

• Conducted comprehensive market analysis for Singapore and Indonesia’s clean energy market, identifying key leads and assessing competitor strategies

• Revised and enhanced sales decks to support the business development team in door-knocking and solar lead generation efforts, significantly improving client acquisition

• Designed marketing collaterals focused on HSSE (Health, Safety, Security, and Environment) to improve internal workplace safety communications

• Revised “Contact Us” webpage using Umbraco open-source content management system to improve user experience

• Produced LinkedIn captions and videos to boost online engagement and strengthen B2B brand visibility

Marketing And Communications Intern Dec 2022 - Jun 2023

Gastro-Sense Pte Ltd Singapore

• Provided support on general marketing, brand communications and social media management – Tiktok, Instagram, Facebook, XiaoHongShu

• Drafted press releases for different clients, and was involved with mainstream press, SMIs and KOLs engagements and follow-ups

• Spearheaded the adoption of Meltwater as the company’s media monitoring tool to generate monthly media clippings and PR reports

Education

Bachelor of Communications Studies with a second major in Governance and International Relations (Communication) Aug 2023 - Present

Nanyang Technological University Singapore

Marketing Communications Social Media Copywriting Crisis Communications Public Speaking Brand Development

Other Skills

Careers Brighton favourited

Communications

Communications Consultant

Communications Officer

Copywriter

Public Relations Manager

Director of Communications

Brighton Lim's Skill Profile

Q&A with Brighton Lim

Glen Chua

Creating Stories that Connect!