kaizhen yan
Information Eng And Media
School of Electrical & Electronic Engineering
Summary
Hi! Im Kaizhen, a data strategist in Synthesis —— a strategy consultancy x tech startup. I graduated from IEM and have been joining this NTU mentorship program as a mentee before graduation. I met a lot of great mentors and received many inspiring advice back then. So Im here to connect with more open-minded and motivated students :) feel free to drop me a message and connect with me. Look forward to talking to you.
Featured Skills
Work Experience
Data strategist Feb 2019 - Present
Synthesis SingaporeSynthesis unlocks the possibilities of open data. We specialise in Growing Audiences and Changing Preferences so our clients can prioritize and connect.
We do this through Human Centred Data Science - a way of understanding data better by understanding the people and context shaping it.
As a Data Strategist at Synthesis, I frolic through fields of numbers with a team of cultural strategists and data scientists to interrogate open data and uncover the evolving patterns behind it. We apply this to spot the growing audiences and changing preferences so our clients can prioritize and connect.
- Partner with a global luxury beauty brand to investigate changing preferences and enduring trends. Our output delivers immediate business impact from digital marketing, in-store comms to influencer collaborations. Our work also informs longer-term bets such as go-to-market strategy, distribution and innovation pipeline
- Work with a global dairy business to identfy changing Chinese consumer preferences in Cheese. We use both consumer and category data to understand the cheese application and identify gaps in consumer demand.
Education
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Q&A with kaizhen yan
