Siyu Gao
Art, Design & Media
School of Art, Design & Media
Summary
I am an optimistic and empathetic bilingual communicator with a passion for art and media. With proven experience in marketing, programme management, copywriting, and photography. I am skilled at delivering complex projects and curating programmes to achieve client objectives. Whether working independentlyor as part of a team, I am dedicated to producing high-quality work that meets and exceeds expectations.
Featured Skills
Work Experience
Programme Management Intern Jun 2022 - Sep 2022
DesignSingapore Council SingaporeDeveloped impactful 6k-word internship report outlining project management internship at DesignSingapore Councils
School of X.
Showcased hands-on experience in organizing exhibitions/projects and evaluating internship success,
highlighting expertise and growth for future opportunities.
Delivered a user-friendly and delightful experience of the School of X Design Soiree Event (from planning to
completion), resulting in a 20% conversion of School of X event audience, went on to apply to be a School of X design
facilitator.
Updated School of X Knowledge Management repositories for customer profiles, utilized updated repositories to
optimize marketing strategies for School of X events, resulting in a 20% increase in audience engagement and improved
presentation effectiveness.
Enhanced School of X brand awareness by organizing and summarizing key project details, and utilizing Canva to design
compelling visual elements, resulting in increased public recognition.
Community Organizer Apr 2022 - Jun 2022
Singapore Art Museum Singapore• Led SAM resident Hong Kong artist - Yip Kai Chun to design a temporary common space for Singaporean Hakka language and culture in May 2022, to support local community, resulting in 60+ people to registrar for events.
• Managed SingHAKKApura social media account: Instagram and Facebook. Raised follower from 0 to 100 in 15 days.
• Directed engaging Making Lui Cha program with Channel Chang, capturing events through photography and creating bilingual content for social media platforms. Generated 20% increase in event participation and garnered 10k views across Chinese and English posts, amplifying brand reach and audience engagement.
Account Executive May 2021 - Jul 2021
Uniplan China• Executed an event plan for Volkswagens opening ceremony, boosted visitor attendance by 30%.
• Conducted a brainstorming session with Events team members to provide analysis for decision making, achieving a long-term partnership with Volkswagen.
• Collaborated with team members to provide on-site support for a product display event, engaging with clients and coordinating activities, resulting in securing a high-value contract with a key client. Led to a 25% increase in revenue and solidified long-term client relationships.
Marketing Intern Aug 2018 - Oct 2018
Flip The Script China• Promoted marketing team with developing an artist: Daweis promotion plan, enhanced Daweis followers from 40,000 to 50,000 on Weibo.
• Established and built personal website and entry pages for Dawei, accepted 20% click-through rate on Daweis personal website.
Education
Master of Arts - Museum Studies and Curatorial Practices (Art And Design) Aug 2021 - Oct 2022
Nanyang Technological University Singapore• Relevant Coursework: Introduction to Museum Studies, Introduction to Curatorial Practices, Exhibition Design in the Context of Museums, Global art histories, Academic skills, research methodologies Writing, Curating time-based media, Art in public space spatial practice, Histories of Arts in South-east Asia.
• Research interests: How does the examination of historical significance, decolonization, contextuality, and the addressing of social and cultural issues through the lens of museum studies and curatorial practices contribute to our understanding and engagement with diverse perspectives and narratives.
Exchange Programme - Media and Communication (Communication) Oct 2018 - Jul 2019
University Of Leeds United KingdomInternational Cultural Ambassador between China and United Kingdom in University of Leeds Global Community.
Bachelor of Communication and Media Studies (Communication) Sep 2016 - Jun 2020
Carleton University Canada• Relevant Coursework - Quantitative and Qualitative Research, Storytelling in the Digital Age, Communication and Discourse, Communication and Critical Data Studies, Sound Studies, Game Studies, Current Issues in Communication and Media Theory, Authorship in Film Media, User experience Design, Cinema and Technology, Critical Thinking, Racism and Human Rights.
• Research interests: How news media influences the rhetoric of politicians and the status of ethnic minorities in the social context.
Other Skills