Tay Ling
Mechanical Engineering
School of Mechanical & Aerospace Engineering
Summary
Strategist, business development, designer, photographer, art director, account servicing, finance, human resource, delivery boy, toilet cleaner and more.
I've been there and done that.
Opportunist. Determined. Open. Emotional. Objective. Perhaps I am one of these, or even a sum of it all. Extrovertly Introvert. Who exactly am I? I can say my piece, but ultimately it is not what I say that matters, but what you think of me.
An engineer in the creative industry. That's not what makes me different. What separates me apart is the deep passion for this industry and the strong determination to succeed.
Featured Skills
Work Experience
Managing Director Aug 2004 - Present
TILT Pte Ltd SingaporeA self-motivated entrepreneur who has been in marketing, photography and subsequently in advertising. Confident and resourceful, I started the agency more than a decade ago.
Applying my logical and methodical approach to TILT, I have implemented new workflows and demanded high commitment and performance both in service and quality standards from the people I have worked with. My effervescent and straight-talk personality has rubbed off the agency people and is appreciated by clients.
I enjoy multi-tasking and often wears multiple hats simultaneously. Getting to the grind of things and often seen sitting in for the internal reviews to offer my insights is something that I have brought to the team. Never losing sight of the big picture person, I am currently exploring new partnerships to place TILT on the regional map. I appreciates talent and enjoys a great conversation.
Being strategic is a must. Maintaining balance (between art and business) is a craft. Appreciating your band of brothers is a given. This is my blueprint for success over the years. Hit me up over a cup of coffee and I'm always happy to share.
Head (Graduate Affairs) Apr 2003 - Aug 2004
Republic PolytechnicAfter graduating from Nanyang Technological University with a degree in Mechanical and Production Engineering, I started my career in Republic Polytechnic working in the Office of Corporate Communications.
With a flair in the advertising and promotion industry and intimate knowledge of the various media forms, I was placed in charged of various major projects, from the conceptualizing to implementation of all marketing communication efforts, ranging from interactive, broadcast to print media.
With my prior experience in photography, I also single-handedly built up the stock photography library for Republic Polytechnic through the photographs which I took. At last count, I accounted for about 40,000 photographs in the stock photography library during my period of work there.
I was promoted quickly and rotated to a new position to write policies for the Alumni Office and to draft a 10-year action plan to ensure that the first batch of graduates will remain as active alumni.
It was during this period where I was leading a team of 4 pax and ensuring that the targets are met by the individuals and are constantly aligned to the targets set by Republic Polytechnic.
Education
mechanical engineering Jun 1998 - May 2002
NTUScience Jan 1994 - Dec 1995
Nanyang Junior CollegeOther Skills
Q&A with Tay Ling
