Xin Yi
Business
Nanyang Business School
Summary
Marketing professional passionate about building great ideas. I believe in putting forth best efforts in delivering best-in-class brand experiences for our consumers✨.
Featured Skills
Work Experience
SEA HKTW Cluster Assistant Brand Manager, Nutella Nov 2022 - Present
FERRERO SingaporeAssistant Brand Manager, 100PLUS (SG) Sep 2021 - Oct 2022
Fraser and Neave SingaporeBrand custodian for 100PLUS responsible for brand building and 360° best-in-class roll-out to achieve business objectives in Singapore.
Assistant Regional Brand Manager, Häagen-Dazs (SEA) Mar 2021 - Sep 2021
General Mills SingaporeRegional brand lead for Häagen-Dazs shops from strategy to implementation in South East Asia. Developed marketing mix and built digital capabilities to drive meaningful connections.
Marketing Executive, Snacks (SEA) May 2020 - Feb 2021
General Mills SingaporeBrand development and acceleration of snacks portfolio (Nature Valley, Old El Paso, and Betty Crocker). Also, co-led key strategic projects in South East Asia.
Marketing Executive, Häagen-Dazs (SG) Jun 2018 - Apr 2020
General Mills SingaporeAccelerated Häagen-Dazs market leadership via 360° campaign roll-out. And, docked key snack initiatives in Singapore.
Education
Student Exchange (Business And Management) Sep 2017 - Jan 2018
The Berlin School of Economics and Law GermanyBachelor of Business Administration (Marketing) Aug 2015 - May 2018
Nanyang Technological University SingaporeStudent Exchange (Business And Management) Nov 2015 - Dec 2015
Soochow University ChinaOther Skills
Q&A with Xin Yi
