Andy Koh
Business
Nanyang Business School
Summary
I am a problem solver.
With 13 years of experience spanning in product management, product marketing, growth, digital and partnerships, I pollinate creative ideas across telcos, start-ups and energy utilities.
I continuously dig into complex customer pain points, break them down into bite size, modular pieces and solve them with technology. I create, scale and optimize product portfolios ranging from $2M to $0.5B in revenue. Bottom-line, I get the job done and compete to win.
I am at my best creating simple products and campaigns to solve both customers pain points and business challenges. I often ask and answer difficult customer questions to ascertain the voice of customers (VOC), size of the opportunity and thereafter working cross-functionally to deliver them. Iteration through a feedback loop is crucial and starting with the end in mind is always a mantra for me.
I align, inspire and grow effective product teams ranging from 3 to 30. I like to rally individuals on a common vision and share narratives by connecting the dots. In my team, the buck stops with me thus creating a safe environment for honest feedback and communication.
I love to marry business and customer with tech. Often, I create optimal customer outcomes with engineers while delivering successful commercial narratives that cuts through a highly competitive market. Trust me, I dance to the tune when both UATs and BRTs get signed off and customers are happy with the product.
I continue to grow and refine myself through my relentless passion to learn. I read widely to stay updated and I seek feedback on my performance. I am often calm and collected, focusing to listen intently and ask questions than jumping to quick judgment.
I enjoy meeting new people and hearing fresh perspectives. Reach out to me if you are keen to discuss new business models, tech disruptions or digital. In my free time, I go to my favorite climbing gym for a workout and mentors young undergraduates and job seekers on career choices and professional skills building.
Professional Skills
Product Management | Product Marketing | Business Planning Strategy | Growth | Digital | Partnership | Agile | P/L Management | Customer Experience | OTT video | Pricing | Business Analytics | Go-to-Market | Marketing Communications | Customer Segmentation | Negotiation| Life Cycle Marketing|
Featured Skills
Work Experience
Consumer Business Director Jul 2020 - Present
Sembcorp Industries SingaporeI am responsible as a business owner for retail power growth go-to-market across residential and SME segments through digital and offline channels. I drive strategic partnerships with bank likeminded partners for win-win outcomes.
Country Product Lead May 2019 - Dec 2019
Circles Life SingaporeI am Singapore Product Lead responsible to deliver revenue subscriber growth through innovative digital products and partnerships.
I drive Singapore product roadmap through user research and insights . I work with engineering on prioritization of features/products and product release. At the same time, I am focused on developing seamless customer journeys will UI/UX and mobile teams.
Senior CX Strategy Partner Dec 2019 - Present
StarHub SingaporeGuardian of customer experience for both Broadband and TV products. Responsible for co-creation of customer value with business owners to achieve overall customer satisfaction (NPS).
Associate Director Jan 2018 - May 2019
Singtel SingaporeI am responsible to drive the growth and vision of CAST digital video services for both Singtel TV and OTT content partnerships.
Responsibilities include product marketing, P/L management, pricing product bundling, customer acquisition go-to-market, onboarding and customer engagement on CAST app. I work with engineering on continuous customer journey improvement, usage and subscriber base management.
Ive also successfully rolled out partnerships with Amazon Prime (1st in Singapore), VIU and HBO Go
Associate Director Jan 2015 - Jan 2018
Singtel Singapore•Responsible for leading the team to deliver broadband acquisition drivers revenue targets •Conceptualized and delivered promotions campaigns with innovative bundling of WIFI Mesh and hardware to deliver financial targets in challenging competition.
•Responsible for new product introduction in the broadband home solutions space. End-to-end responsibilities from ideation, commercial modeling down to system implementation and go-to-market.
•Led monthly business planning review with CEO and annual operating plan from 2015. Collaborates critically across different business units namely Products, Customer Care, Customer Ops, Business Analytics team to delivering insights and action plans for the broadband business.
•Led and executed business development and partnership with Netflix, first to launch in Singapore.
Product Manager Pricing Apr 2013 - Jan 2015
Optus•In-depth analysis of the business to answer business hypotheses, deliver key insights
and trends to aid decision making.
•Competitive market analysis and bench-marking of Optus against competition and synthesizing the best practices from global mobile
operators. Also responsible for synthesizing the weekly trading performance analysis
for senior leader meetings to explain trends and market behaviors to aid discussions
and decision making.
•Comprehensive understanding of the mobile & mobile broadband P/L and business
drivers with focus on driving revenue and cost initiatives to achieve the mobile ARPU
targets and mobile revenue/margin outcomes.
•Contributed in 2 market-changing mobile plan launches with involvement in thorough
analysis of business drivers contributing to business case volume forecast &
justification. My Plan Plus launch in 2014 achieved success in bringing net adds back
to business.
•Driving product roadmap & propositions for annual operating plan FY2015/16 with
emphasis on alleviating customer pain-points and addressing needs with product
innovation and propositions.
•Mobile product management responsibilities across mobile and mobile broadband on
a day-to-day basis addressing operational efficiency across internal stakeholders.
Product Marketing Manager Postpaid Aug 2010 - Apr 2013
SingtelSingTel is the leading telecommunication company in Singapore with a 400 million customer base across Asia and Africa.
The Postpaid Product Marketing team aims to lead and shape the Singapore mobile landscape with innovative price plans and services that delight our consumers. My main focus is on driving new acquisitions strategies and ensuring that price plans & ARPU remains healthy.
Highlights
1. First to launch 4G mobile on smartphones
2. First to launch New Tiered Data Smartphone plans with service alerts on mobile data usage
3. Android led campaign to increase the awareness and take up of android smartphones
4. Launched Samsung Galaxy Tab, Sony Xperia Play, iPhone 4S as part of new acquisition strategies.
5. Involved in Annual operating planning for postpaid mobile FY1112 & FY1213
Also responsible for
1. Mobile policies
2. End to end delivery and customer experience
3. Supplementary price plans & prepaid to postpaid initiatives
4. mCommerce initatives : NFC, mCash & mWallet app
Corporate Marketing Executive Sep 2007 - Jun 2010
StarHubConceptualized and implemented effective integrated marketing strategies and campaigns for StarHub’s range of mobile product, value added services to the corporate business segment.
Education
Bachelor of Business Jun 2003 - Jun 2006
Nanyang Technological UniversityDegree of Bachelor of Business, 2nd Upper Class Honors
- Book Prize Winner “Forbes Research Gold Medal 2005-2006”
- Major in Marketing and Minor in Psychology
A levels Jan 1999 - Dec 2000
Jurong Junior CollegeOther Skills
Careers Andy favourited
Andy Koh's Skill Profile
Q&A with Andy Koh
