Audrey Liu
Mentor
Headline:
From Earthquake Researcher to Growth Marketer in a tech startup
Programmes:
Environmental Earth Systems Science
Asian School of the Environment
Summary
As a data-loving growth marketer, I run marketing campaigns and optimize them for user growth and conversion.
I am here to mentor or chat with anyone that is looking for a career switch or feeling that they are going through quarter-life crisis. I have been through such times and I know that its not easy to make decisions.
You can connect with me on LinkedIn here:
https://www.linkedin.com/in/audreyliu0/
Featured Skills
Startups
Work Experience
Growth Marketer May 2020 - Present
Holistics Software Pte Ltd Singapore- Growth Marketer in Holistics Data, planning and executing end-to-end marketing campaigns
- Our customers include: Grab, Traveloka, MyFave, ShopBack, Highlands Coffee, GroupM among others.
Co-Founder Sep 2018 - Feb 2020
Deep Human Institute Singapore- Founded a training and wellness company focusing on health and personal development work. I was deeply involved in the MVP development to find the product market fit for corporate burnouts. I was also responsible for leading the product and marketing strategy, execution and analysis to engage and build a community.
Undergrad Research Assistant May 2014 - Dec 2017
Nanyang Technological University Singapore- Undergrad research assistant for 3 years in three research groups - Marine Geochemistry, Geodesy and Structural Geology Group
- Conducted quantitative research and hypothesis-testing, analysed data, built models, wrote MATLAB scripts to predict unlabelled data for earthquake study in Nepal, resulting in being selected to present a research project at an international conference (Asia Oceania Geoscience Conference)
- Wrote and submitted technical papers to international journals as a first-author and co-author
Education
Bachelor Of Science (Environmental Science) Aug 2014 - Dec 2017
NTU Singapore- Scholarship: Awarded Earth Observatory of Singapore (EOS) Continuing Scholarship (awarded to top 3 students of the course)
- Toastmasters International: Advanced Communicator (Bronze). Spearheaded, planned and executed the first student-organised Toastmasters International Semi-Annual Conference, featuring 6 international top speakers and receiving over 300 international delegates
Other Skills
Marketing Digital Marketing Marketing Strategy Online Advertising Online Marketing Digital Media Email Marketing Business Development Market Research Product Marketing Competitive Analysis Web Analytics Analytics Customer Insight Lead Generation Start-ups Strategic Partnerships PPC Marketing Digital Marketing Marketing Strategy Online Advertising Online Marketing Digital Media Email Marketing Business Development Market Research Product Marketing Competitive Analysis Web Analytics Analytics PPC Start-ups Lead Generation Customer Insight Strategic Partnerships
Q&A with Audrey Liu
