Jeremy Lim

Mentor

Headline:

Head of Marketing at YouTrip

Programmes:

Communication Studies
School of Communication & Information

Summary

Marketing has been a key focus at each of the startups I have launched in the last 10 years. I take pride in being a self-starter with the constant drive to learn and improve.

OTHER STARTUPS
• Moonstone bar - dive bar of 21Moonstone, now at Amoy Street.
• Almost Famous - minimalist craft beer bar at CHIJMES Singapore.
• 21Moonstone - creative coworking space dive bar.
• Workwander - mobile application for on-demand booking of workspaces.
• Makerscut - crowdfunding platform that enables fashion designers and craftsmen.
• Snapask - mobile application for on-demand tuition
• Piccolo+ - digital marketing agency for startups
• Zest+ - e-commerce website retailing all-things Blackberry.

SIDE PROJECTS
• Coworking Singapore - community for coworking space owners and users
• Yangermeister - independent artist profiling
• Got it Covered - communications campaign to promote safe sex among youths
• WKW Creatives - campus creative agency
• Night Safari Halloween Horrors - organised and managed event

Featured Skills

Public Relations Public Relations Startups Leadership Marketing Management New Business Development Strategy Integrated Marketing

Work Experience

Co-Founder Dec 2019 - Present

Moonstone Bar Singapore

Event Planning Creative Entrepreneurship Food Beverage Public Relations Word of Mouth Marketing

Dive bar of the former 21Moonstone, now at Amoy Street. (www.moonstone.sg)

Co-Founder Dec 2018 - Present

Almost Famous Craft Beer Bar Singapore

Food & Beverage Restaurant Management Operations Management Food Beverage Accounting New Business Development Negotiation

Multi-concept craft beer bar at CHIJMES, a colonial-era heritage building in Singapore. Minimalist themed craft beer bar with 16 craft beers on tap (www.almostfamous.sg).

Head of Marketing Nov 2017 - Present

YouTrip Singapore

Strategy Online Marketing Marketing Management Integrated Marketing Competitive Analysis Brand Development Corporate Communications Market Planning Leadership Acquisition Marketing

Singapores first multi-currency travel wallet. The YouTrip Mastercard enables no fee payments with no markups on exchange rates in over 150 currencies worldwide.

• Founding team member of the companys first launch market in Singapore.

• Responsible for overall marketing activities including acquisition and partnerships in Singapore.

• Managed local and regional communications of all key company milestone announcements.

Education

Bachelor of Communications with Minor in Entrepreneurship (Communication) Aug 2013 - May 2017

Nanyang Technological University Singapore

Public Relations Marketing Communications Press Releases Advertising Media Relations Social Media

• Major in Advertising and PR

• Minor in Entrepreneurship

Other Skills

Marketing Strategy Marketing Marketing Communications Digital Marketing Business Strategy Business Development Online Advertising Product Marketing Social Media Marketing Social Media Brand Management Direct Marketing Start-ups Team Management Marketing Strategy Marketing Marketing Communications Business Development Product Marketing Social Media Marketing Social Media Brand Management Direct Marketing Start-ups Team Management Management Strategic Partnerships Entrepreneurship

Careers Jeremy favourited

Marketing Director

Jeremy Lim's Skill Profile

Marketing Management Head of Marketing @ YouTrip

When I was working at YouTrip (Nov 2017 - Present), I demonstrated the Marketing Management skill when I was in charge of launching the first multi-currency travel wallet in Singapore. To take initiative, I proactively designed initiatives to spark conversations to build positive word of mouth marketing opportunities. As a result, I managed to achieve a successful launch and strong traction of over 400,000 user downloads of the YouTrip mobile application in a year.