Mike Lim
Electrical and Electronic Engineering
School of Electrical & Electronic Engineering
Summary
Mike is a Certified Web Analytic Master, Social Media Audience expert and a strong believer in Social Media ROI (Tangible ROI AKA sales). Currently working with clients from Hospitality, F&B retail, Events Management, ecommerce, Media and Apps Developer.
He also conducts Digital Analytics Seminar on a monthly basis in Asia that focus on using digital data such as google analytics, advertising data from Adwords and Social Media Ads platforms to bring success to his participant's business.
Digital Marketing => More Sales!
Digital Analytics ==> More ROI!
Contact Mike for For Digital Consultation/ Corporate Training: mikelimwk@gmail.com
Featured Skills
Work Experience
Adjunct Lecturer Oct 2018 - Present
Singapore Polytechnic (SP) SingaporeSocial Media Analytics
- Conduct a class adult learner of 20 on a weekly basis
- Train the participants on Social Media Listening tool as well as social listening concepts
- Train the participants on IBM SPSS software training as well as practical use case of such software
Adjunct Research Engineer Feb 2015 - Aug 2015
National University of SingaporeEngineering:
- Prototyping systems
- Advise on software engineering - LabView, C++
- Manage FYP Students progress
- Assist in collaborative industry projects
Director Dec 2015 - Present
Web analytics consultant associationAs a WACA Web Analytics Master:
- Train professional and student on the various aspect of web data, analytics and web marketing.
- Conduct regular Seminar across APAC region on Associate Course and Senior Course.
- Conduct corporate training to companies looking to upskill their employee on the digital landscape (Digital marketing, Social Media Marketing, Digital Analytics)
As a WACA Director:
- Build the business in APAC through partnerships, collaboration and develop the network in the area of web analytics.
- Market WACA Certification through Win-Win collaboration with university, agencies and HR companies.
- Refine each product to fit market requirements in a diversify Asia Pacific region including pricing strategy and product modifications.
Managing Director Jul 2015 - Present
Insightders Pte Ltd SingaporeManage a team of 3 Full-timers and 5 Freelancers.
• Develop business and partnership in Singapore (Hotels, F&B, Events, Media) and
Indonesia (Jakarta and Bali) (Hotels)
• Client managements
• P/L assessment
• Client Pitching and presentations
• Services Provided includes:
- Facebook/Instagram/Twitter Management (Contents, editorial, community
management)
- Facebook/Instagram/Twitter/Linkedin/Google Ads management and
optimizations
- Google analytics reporting and analysis
- Website creation (WordPress/Squarespace/Shopify)
- Leads Generation via Facebook/Linkedin ads
Product Manager Sep 2014 - Apr 2015
I3 precision Pte LtdProduct Development:
- Responsible for the development for the MedSafe suite of products (MedSafe Registration System, MedSafe TableTop System, MedSafe Mobile App, MedSafe Cart System, MedSafe Return System - http://www.i3precision.com/products/
- Scope out system requirement, user requirement and resource requirement so as to assist stakeholders in decision making
- Execute the action plan
- Develop the system from concept, paper design, prototype, beta version to commercialise product
- Perform UAT and troubleshooting of systems
- Sourcing for hardware components from local and overseas
- Sourcing for Fabrication and System integration partners locally and in the region
- Monitor and review timeline of various Product and Project
- Control development cost (Tender, Quotation, Invoice, Payment, Delivery Order)
Management:
- Manage a team of 10 Engineers including Design Engineer (Local), Software Engineer (Local and overseas -APAC) and Hardware Engineer (Local).
- Manage a team of 10 Pharmacist Interns from National University of Singapore and Republic Polytechnic
- Manage 2 team of FYP Projects in National University of Singapore to develop algorithms to Identify Objects using Video Streaming at a high accuracy and within a second
HR Management:
- Responsible for hiring of Engineers in Product Development Team
- Responsible for hiring of Interns for Operation
- Responsible for scoping and hiring of freelancers for various projects
Operations:
- Maintain daily office operations
- System Deployment Planning
- Logistics Planning
- Resource Planning
- Oversee Operation on-site
- Maintain and troubleshoot system on-site
- Develop SOP for on-site deployment
Business Development:
- Meet clients to explore sales opportunities
- Understand the needs of clients and present solutions that meet those needs
- Formulate business model that suits the client needs
- Maintain partners and supplier relationship
- Attend tradeshow and conference to explore new opportunities
Social Media Analyst Jul 2013 - Aug 2014
VocanicAnalytic
- Analyse social media data and trend
- Provide competitive analysis
- Prepare monthly report on Social Health Monitoring
- Provide consultation on marketing and advertising ideas based on Social Data
- Distilled numeric data and graph into actionable insights
Analytic Tool:
- Regular review of analytic tool in the region as well as EU and USA.
- Proficient in more than 30 Analytic Tools
- Able to integrate various data from different tool into single database
- Able to co-relate Facebook Advertising Platform, Google Data (SEO,SEM, goo.gl), Twitter Ad Platforms, Social data and Web Data.
Project Management:
- Manage analyst from Malaysia, Thailand and Indonesia for various projects across the region.
- Manage a Project to develop an Overall Social Health of a company with other business units in Vocanic.
Social Media Crisis Management:
- Assist to develop the Social Media Crisis Management System
- Develop a beta version of a Predicted Crisis Based on Historical (1 Year) Data
- Develop a beta version of co-relating Social Data with Share Price
Pitching/ New Clients Opportunity:
- Involve in formulating the Pitch Deck for New Clients opportunity.
Clients:
StarHub, SMRT, ION Orchard, KFC, Pizza Hut, Dulux(AkzoNobel Paint), Nikon, L’Oreal (Malaysia), Norton Security, UIP, G2000, Parkway Health (OperationPink), Great Eastern (HSBCwomengolf-2014), Red Hat, Tefal, MINI, Clarke Quay
Education
EEE Jul 2010 - Apr 2013
Nanyang Technological UniversityEEE Apr 2008 - May 2010
Singapore PolytechnicOther Skills
Q&A with Mike Lim
