Thibaut Briere
Non-alumni
Others
Summary
I am an engineer by training and a marketer by heart. From developer at lastminute.com to marketing director at Cisco, I have been in B2B marketing for 13 years.
I am the founder and CEO of the Growth Marketing Studio, and my goal is to build a new generation of marketers for startups. We are doers, not thinkers. We test instead of assuming. We measure instead of guessing.
I am specialized in digital marketing and innovation and I had the chance to work internationally for brands such as Cisco or Nokia and introduce many products ranging from Cloud and Internet of Things, Cybersecurity to Big Data and Artificial Intelligence.
I love to design rock-solid marketing strategies, build and run international marketing organizations from the ground up and then execute relentlessly -and have fun along the way!
Featured Skills
Work Experience
CEO and Founder Mar 2019 - Present
Growth Marketing Studio SingaporeMarketing Director Jan 2016 - Oct 2018
Cisco FranceI led a team of 9 people to define the overall editorial strategy for Cisco in France, including our websites, blogs and social channels for both paid and organic.
My team defined and executed awareness and demand generation campaigns and created relevant and engaging content for our audiences in order to generate incremental business.
I was also responsible for the Cisco brand in France -defining guidelines and ensuring the highest standards to strongly position Cisco as a key player.
Senior Marketing and Communications manager Jan 2012 - Jan 2016
Nokia FranceMarketing for big data, analytics and cybersecurity
- Defined and led the execution of the marketing plan (messaging, content planning)
- Executed integrated marketing campaigns (including content creation and social media management)
- Managed several brands (Kindsight and Motive)
- Innovation strategy and startup relations
- Oversaw the Sales training and sales enablement
- Kept all stakeholders up to date on market trends
- Managed analysts and press relations, events and public speaking opportunities
Global Marketing Manager Jan 2011 - Jan 2012
Nokia FranceBuilt and led the marketing organization for the BU:
- Defined the portfolio around 5 practices: open innovation, cloud, big data, video services, customer experience
- Trained 100+ consultants on marketing
- Raised brand awareness through thought leadership campaigns (content planning, creation and delivery, social media)
- Managed events, press and analysts relations
Product Marketing Manager Jan 2008 - Jan 2011
Nokia FranceI built and led the product marketing team for Alcatel-Lucents software business.
- Product strategy and market positioning
- Sales training and customer meetings
- Communications (analysts/press relations, speaker at conferences)
- Marketing campaigns definition and execution
Open Innovation Lab Manager Jan 2005 - Jan 2008
Nokia FranceI led the Open Innovation Lab for Alcatel-Lucent software business.
The team was in charge of
- Driving Customer workshops to evangelize the BU’s portfolio, source partners and build MVPs with Customers.
- Evangelizing externally, promoting the portfolio at tradeshows, events and customer meetings (messaging, demos, presenter, speaker)
- Evangelizing internally, managing a friendly users program to improve the products based on employees feedback (evangelization, communication and product feedback)
Education
ESSEC Executive MBA (Marketing) Sep 2009 - Oct 2010
ESSEC Business School FranceIT and Web Engineer (Information Technology) Sep 1993 - Sep 1996
ENSEIRB FranceOther Skills
Q&A with Thibaut Briere
