Cuijiao Wei

Mentor

Headline:

Marketing Communications Manager

Programmes:

Communication Studies
School of Communication & Information

Summary

Im an enthusiastic marketer who expertise in product positioning, integrated marketing, programmatic advertising, content creation, data analysis and project management.

Featured Skills

Marketing Strategy Marketing Strategy Competitive Intelligence Data Analysis Content Strategy Campaign Management Digital Advertising Reporting Analysis

Work Experience

Marketing Communications Manager Oct 2022 - Present

FOMO PAY PTE. LTD. Singapore

FOMO Pay is a Singapore-headquartered FinTech company (also Asias 1st Digital Payment Token Licensee) regulated by the Monetary Authority of Singapore (MAS), providing leading digital payment, digital banking, and digital asset solutions to global businesses.

Its services cover payment, iBanking, fiat digital currencies remittance, custody, and capital markets services.

Corporate clients partners: VISA, MasterCard, UnionPay, Paynow, American Express, Alipay, WeChat Pay, Ripple, and more...

Marketing Associate Jun 2021 - Sep 2022

Garena Online Singapore

Garena is a global game developer and publisher of online games. It is the digital entertainment arm of parent company Sea Ltd. Hit titles: Free Fire, League of Legends, Arena of Valor, Call of Duty: Mobile.

- USER ACQUISITION AD CAMPAIGNS

- COMMUNITY MARKETING

- KOL PARTNERSHIP

- BRANDING

- GOOGLE PLAY APP STORE OPTIMIZATION

Product Marketing Executive Aug 2020 - Jun 2021

MOZAT PTE LTD (RINGS TV) Singapore

Strategy Management CRM SEM Public Relations Business Strategy New Business Development Account Management Product Development Customer Insight

I was responsible for two products-an live-streaming app called Loops and an AI fashion app called Stylepedia.

My daily responsibilities include:

-Conducted competitive intelligence research and provide relevant insights to product development

-Collaborated with cross-functional teams to develop new project and campaign roadmap

-Developed marketing plans to acquire new users through advertising and increase brand awareness via social media campaigns

-Generated campaign creativity ideas for video, poster, and EDM and direct the creativity production

-Analyzed users and campaigns data to gain valuable insights for product and marketing optimization

Sales Associate May 2018 - Jul 2019

Richemont Pte Ltd Singapore

Customer Service Sales Time Management Public Speaking Retail Social Networking Merchandising Public Relations Sales Management Visual Merchandising

-Won the top prize of the Singapore Montblanc Smartwatch Sales Competition and was awarded Top Sales Associate of the Month for 4 times

-Engaged with retail and corporate customers and maintained long term business relationships with clients

-Hosted 10 product activation and promotional events to connect with clients, generated new customer leads, and discovered potential business opportunities

-Managed retail, inventory, and repairs with SAP and Dare system to ensure the smooth boutique operations

-Cooperated with customer service, warehouse, marketing, and retail operation team to provide clients with the best shopping experience

-Analyzed consumption trends and customer preferences to prepare and execute new marketing campaigns

Sales Associate Sep 2017 - May 2018

Luxasia Singapore

Customer Service Sales Microsoft Office Microsoft Excel PowerPoint Microsoft Word Time Management Public Speaking Retail Social Networking

-Activated 15 promotional events for more than 25 luxury fragrance brands and achieved sales during the events

-Provided outstanding customer services and cultivated customer loyalty through emails, phone calls, online chats, and in-person conversation

-Closely collaborated with Marketing and Warehouse departments to ensure the consistency of marketing strategy and the sufficiency of inventory

Education

Master Of Mass Communication (Communication) Aug 2019 - Jun 2020

Nanyang Technological University Singapore

Public Relations Marketing Communications Press Releases Advertising Media Relations Social Media

Relevant Courses: Media Marketing, Communication Research, Interactive Advertising, Media Law, Communication Technology

Tourism Management (Tourism) Sep 2013 - Jul 2017

Minzu University of China China

Tourism Hospitality Hospitality Management Hotel Management Leisure Tourism Management

Relevant Courses: Economics, Management, Marketing, Accounting, Tourism Design, Hotel Management

Other Skills

Marketing Digital Marketing Advertising Integrated Marketing Marketing Communications Online Advertising Digital Strategy Social Media Marketing Social Media Online Marketing Digital Media Mobile Marketing Brand Management Email Marketing Media Planning Marketing Management Business Development Direct Marketing Strategic Planning Market Research Brand Development Product Marketing Competitive Analysis Web Analytics Analytics Interactive Marketing Media Buying Lead Generation Cross-functional Team Leadership Start-ups New Media Project Management Marketing Digital Marketing Advertising Integrated Marketing Marketing Communications Online Advertising Digital Strategy Social Media Marketing Social Media Online Marketing Digital Media Mobile Marketing Brand Management Email Marketing Media Planning Marketing Management Business Development Direct Marketing Strategic Planning Market Research Brand Development Product Marketing Competitive Analysis Web Analytics Analytics Interactive Marketing Media Buying Lead Generation New Media Project Management Start-ups Cross-functional Team Leadership Social Media Advertising

Careers Cuijiao favourited

Digital Media Consultant

Social Media Community Manager

Social Media Marketing Consultant

Social Media Strategist

Advertising Sales Manager

Advertising Director

Cuijiao Wei's Skill Profile

Campaign Management Product Marketing Executive @ MOZAT PTE LTD (RINGS TV)

When I was working at MOZAT PTE LTD (Oct 2019 - Present), I demonstrated the Campaign Management skill when I was responsible for optimizing user acquisition cost by testing with campaigns. To tackle this challenge, I proactively plan, manager, and optimize campaigns to reduce cost. As a result, I managed to complete the task and reduce the cost per install by 30 times.

Q&A with Cuijiao Wei

If you were a college student again, what would you do differently to prepare you for your field?

Cuijiao Wei

Marketing Communications Manager 5 Kred

I will do as many internships as possible so that not only can I understand the work situation but also I can better prepare my skills.

Upvote Unvote | 1
Posted 3 years ago
Comment

What do you like most about your work?

Cuijiao Wei

Marketing Communications Manager 5 Kred

In a fast-paced working atmosphere, I am exposed to and learning new knowledge every day. And my work has an important influence on product development. I like the feeling of fulfillment.

Upvote Unvote | 1
Posted 3 years ago
Comment

How do you effectively manage your work?

Cuijiao Wei

Marketing Communications Manager 5 Kred

I make weekly and daily working schedules. I arrange the tasks according to the tasks emergency, difficulty, time-consuming, and resources involved. The schedules help me accomplish my tasks efficiently.

Upvote Unvote | 1
Posted 4 years ago
Comment

What would you bring to a team if you join them?

Cuijiao Wei

Marketing Communications Manager 5 Kred

1. I am a team player. I can work with cross-functional teams smoothly to develop campaign and product roadmap. I am also a supporter of my teammates.

2. I am a problem solver. When our team encounters problems, instead of worrying about the problems, I analyze the situation, make plans, and coordinate sources to resolve the problems. Most importantly, working on problems with a positive mindset.

3. I am a multi-tasker and keen learner. I need to learn and adapt much new knowledge in the workplace. I am currently learning Python to explore the marketing analysis area.

Upvote Unvote | 1
Posted 4 years ago
Comment

What are the tools or technology that you enjoy using for your work?

Cuijiao Wei

Marketing Communications Manager 5 Kred

1. For competitive intelligence research, I leverage App Annie, Sensor Tower to develop differentiating message position for our product.

2. For branding and user acquisition, I run campaigns on Facebook, Google, Apple, TikTok, and Snapchat.

3. For user analysis, I use third-party platforms like Google Analytics, Branch io, and Appsflyer to analyze user behaviour and quality. Also, I need to find out in-depth data in our own database via SQL.

4. For creating marketing materials, I need to use Photoshop, Premiere Pro, and After effect to create posters or video. I sometimes also need to draw a UX (user experience) for an event page with Axure.

Upvote Unvote | 1
Posted 4 years ago
Comment