Yuxuan Jiang
Communication Studies
School of Communication & Information
Summary
A highly motivated graduate majoring in media and corporate finance with one year of work experience as a data analyst in consulting and one year of internship experience as a data journalist in media.
Featured Skills
Work Experience
Research Analyst Intern Dec 2021 - Jul 2022
ShengFM China- Co-researched and co-wrote 74 episodes, helping to increase the number of followers of the program by two times in six months;
- Co-arranged sources, structures, and data tracking system to improve the quality and efficiency of topic selection and content production;
- Participated in brainstorming on podcasts’ marketing campaigns’ value proposition, key message, user journey, social media analysis, and OKR.
Databank Analyst Oct 2020 - Sep 2021
Meritco Services China- Contributed to data management and analysis of the companys consumer due diligence projects on various industries like beverage and self-care, with data from e-commerce platforms like Tmall and livestreaming platforms like Douyin;
- Co-investigated and co-wrote a 140-page consumer industry report on cosmetics and skin care; the report covered clients like brands, investors from first and secondary markets, media, and enterprises in the industrial chain.
Data Journalist Intern Jun 2019 - Feb 2020
The Rising Lab from CBNweekly China- Crawled daily data of Covid-19 cases from municipal health commissions and co-wrote breaking news on Covid-19;
- Used Tableau, SQL, QGIS, and R packages like TidyR, Excel Pivot tables, and Excel functions like Vlookup to analyze and write reports in consulting services for government and real estate companies.
Education
Master of media and communications (Communication) Aug 2022 - Present
Nanyang Technological University SingaporeCoursework in Communication Research, Data Analysis, Communication Ethics and Governance, Communication Management, Marketing, and Advertising
Bachelor of Business Administration (Business And Management) Sep 2016 - Jun 2020
Nankai University ChinaGraduated with coursework in Corporate Finance, Accounting, Tax, Audit, Statistics, Econometrics, and Economics
Other Skills