Xiao Xuan Ng
Alumni
Others
Summary
When I was 5, my dream job was working as a service staff in Mcdonald’s because I was sold on its story - a Happy Place with Happy Meals. How can a chubby and naïve kid not be lovin’ it?
I was always sold on that story and vision – it stuck. And I came to a realisation – why not leverage on my skill sets and talents to help technology brands tell a better story – to transform the world of Technology into a Happy Place with Happy Products and showcase how we can improve peoples’ lives?
Since then, I have spent 8 years across marketing and communication roles to help solve business problems and create impactful outcomes for technology brands such as SAP, Microsoft, CA Technologies, etc. Currently a marketer with SAP, my current role is to look into the way we market digitally and enable the Southeast Asia marketing team to become a whole lot more digitally savvy. My additional portfolio is to drive marketing in an industries approach – particularly to the public sector. To me, marketing requires both a scientific and artistic approach. A self-starter, I enjoy tapping into my creative side to conceptualise campaigns and programs while leveraging on data and analytics to gather insights and measure outcomes. I love to ideate and spark off new ideas with people and then bring them to life – such as Asian Innovators Summit which has garnered accolades in 2017 and 2019.
For potential mentees:
Having been in the workforce for a while, i would love to share my experiences with anyone willing to listen - and especially to anyone who is about to step into the workforce and is keen on becoming a marketer. Once a twinkle-eyed graduate myself, i would definitely love to take time out and share share with you valuable advice and knowledge that not many people may tell you once you are in the workforce. And to me this knowledge sharing is so so important as i absolutely believe in nurturing the next next generation of talent in Singapore. Due to time availability, i may not be able to take in all requests to meet so advance apologies on this. But if you are keen, please hit me up!
Featured Skills
Work Experience
Industry Marketing and Digital Marketing, Southeast Asia Aug 2014 - Present
SAP SingaporeA marketing professional with over 7 years of marketing and public relations experience in the B2B technology industry, Xiao Xuan is currently leading Digital Marketing and marketing to Public Sector organisations in Southeast Asia.
Senior Executive Oct 2012 - Jul 2014
IN.FOM SingaporePR consultant with 2 years experience working with clients such as Microsoft, CA Technologies, Huawei, xinmsn, City Square Mall
- Led in regional coordination, planning, development and execution of communications and campaigns at an APAC level.
- Provided counsel on social media strategies and coordinated digital campaigns to drive traffic and participation for clients.
Won a Gold Sabre Award under the Multi-Country Campaign category for our project - 101 Places to Work for Microsoft Asia.
Education
Data Analytics (Part-time) (Business Analytics) Jul 2019 - Oct 2019
General Assembly SingaporeCompleted a part-time course with General Assembly on Data Analytics and completed coursework on SQL, Tableau and Advanced Excel
Communication Studies (Honours) (Communication) Aug 2008 - May 2012
Wee Kim Wee School of Communication and Information SingaporeActivities and Societies: Cultural Activities Club, Organising Committee for Wee Kim Wee School 2009 Dinner and Dance, Cat Society
Communication Studies - Public Relations, Qualitative and Quantitative Research, Film, Marketing Communications
Other Skills
Q&A with Xiao Xuan Ng
