Kerry Lau

Mentor

Headline:

Marketer | Inspiration Hunter

Programmes:

Non-alumni
Others

Summary

I head the Marketing team at Asia Pacific to help our customers transform their customer experiences with our marketing, commerce, and supply chain capabilities.

Gatherer of thoughts, inspiration and all things quirky. Oh, and I like ice cream too. All shares on LinkedIn and opinions are my own. Especially passionate about Digital Marketing, Social Selling, Start-ups, Technology Women in Leadership. Also on Twitter and Instagram @kerrylllau.

Featured Skills

Work Experience

Head Of Marketing, Watson Customer Engagement, IBM Asia Pacific Jul 2018 - Present

IBM Singapore

I head the Marketing team at Asia Pacific to help our customers transform their customer experiences with our marketing, commerce, and supply chain capabilities.

Digital Social Strategy Leader, IBM ASEAN - Performance Programmatic Marketing Apr 2017 - Jun 2018

IBM Singapore

Led a team of Digital Strategists and Social Strategists for IBM ASEAN in planning, execution and most importantly, driving outcomes for IBM ASEANs marketing campaigns.

Marketing Lead - IBM Digital Business Group ASEAN Jul 2015 - Jun 2018

IBM Singapore

I led the marketing team for IBM Digital Business Group in ASEAN, the core mission of the job was to advocate the transformation of our IBM teams to embrace digital social media, to engage and to better serve our clients.

Portfolio Marketing Manager - Segment Oct 2014 - Jun 2015

IBM Singapore

As the Portfolio Marketing Manager for IBM Singapore, I worked closely with the various IBM business units to design campaigns relevant to the Singapore market, including the drive to and launch of various IBM partnerships in Singapore.

Demand Programs Manager Team Lead Jan 2012 - Sep 2014

IBM Singapore

I was the Demand Programs Team Lead for IBM Singapore. Among many other demand generation campaigns, I led the launch of the IBM Client Center based in Singapore, and also led various IBM marketing programs targeted at the Singapore Manufacturing space.

Marketing Communications Operations Specialist Apr 2010 - Dec 2011

IBM Singapore

I was the Marketing Communications (MC) Operations Lead for Singapore, looking at the teams management system, enablement of our marketers and targets and resources.

Education

Executive Development Program (Business And Management) Oct 2017 - Nov 2017

Northwestern University - Kellogg School Of Management United States

Masters in Business Administration (Business Administration) Sep 2008 - Dec 2009

Asian Institute of Management Philippines

Bachelor of Information Systems (Information Systems) Jan 2001 - Dec 2003

University of Melbourne Australia

Other Skills

Marketing Digital Marketing Marketing Strategy Integrated Marketing Marketing Communications Digital Strategy Strategy Social Media Marketing Social Media Online Marketing Digital Media Management Mobile Marketing Brand Management Email Marketing Marketing Management E-commerce Brand Development Product Marketing Business Strategy Lead Generation Cross-functional Team Leadership Start-ups Strategic Partnerships Marketing Digital Marketing Marketing Strategy Integrated Marketing Marketing Communications Digital Strategy Strategy Social Media Marketing Social Media Online Marketing Digital Media Management Mobile Marketing Brand Management Email Marketing Marketing Management E-commerce Brand Development Product Marketing Business Strategy Lead Generation Start-ups Cross-functional Team Leadership Strategic Partnerships