Tapur Gupta
Public Policy & Global Affairs
School of Social Sciences
Summary
I’m currently an undergraduate studying Public Policy and Global Affairs with a minor in Psychology at Nanyang Technological University. I’m creative and I demonstrate considerable leadership skills. My experience lies in marketing, especially monitoring social media trends, drafting campaigns, tracking analytics, and drawing insights for multiple reports. I am a fast learner, reflecting an interest in gaining new skills. I would like to work in the fashion and/or cosmetic industry with a focus on sustainability.I enjoy working with a diverse group of people which prompted me to volunteer with several organizations. As a member of the United Nations Student Associations, I regularly conducted events to help migrant workers, troubled teenagers, and female domestic workers. I also planned story-telling sessions for a group of 10 differently-abled children with the Tamarind Hall CIP.
Featured Skills
Work Experience
Influencer Marketing Intern Sep 2022 - Present
Supernova Singapore• Manage and communicate with multiple micro-influencers regularly while tracking shipments.
• Monitor giveaways through Aspire IQ.
• Track campaigns, social media content, and performance metrics of each to make necessary revision
Marketing Intern May 2022 - Sep 2022
Hmlet SingaporeDevised monthly social calendars for Instagram, Facebook, LinkedIn, and Twitter with a focus on tracking metrics to increase engagement.
• Independently kickstarted the TikTok account with a weekly plan, performed social monitoring to track trends, wrote relevant copies, and filmed 13 videos.
• Computed performance charts of Facebook Ads and Google Ads to draw insights for weekly marketing meetings.
• Recorded Virtual Tours (Matterport) and liaised with Sales team regularly to update inventories of 87 listings with
descriptions, images, prices, and vacancies on the official website using Airtable.
Planning Intern Oct 2021 - Jan 2022
We Are Social Singapore• Independently conducted social listening on Brandwatch to draw analytics and report to global tech client in the form of Biweekly Social Sentiment reports.
• Developed Weekly Social Monitoring Reports to track and inform global client about ongoing trends, conversations, competitor updates in the mobile industry.
• Assisted Planners and Senior Planners with responsive messaging and day-to-day tasks for the consumer tech client and a non- profit wildlife organization.
• Collaborated with Planners and Senior Planners on marketing presentations for clients.
E-Commerce and Social Media Associate May 2021 - Aug 2021
Coco Veda Singapore• Communicated with internal teams and external parties like Lazada, Shopee, Amazon, WeROne, Fairmarch, and Nykaa to develop a brand launch plan, execute commercial campaigns, and create product listings.
• Acquired a deep understanding of the brand and its values to devise and implement social campaigns and action plans using email newsletters, promotions, and campaign management tools to increase brand recognition and promote sales.
• Designed engaging digital content according to an approved Marketing Calendar to drive the brand across social media feeds such as Instagram, Facebook, Twitter, and LinkedIn.
• Tracked social media analytics, understood viewer preferences, and revised ongoing campaigns accordingly.
Education
Bachelor of Social Sciences (Political Science) Aug 2019 - May 2023
Nanyang Technological University SingaporeOther Skills
Careers Tapur favourited
Tapur Gupta's Skill Profile
Influencer Marketing Intern @ Supernova
When I was working at Supernova (Sep 2022 - Present), I demonstrated the Marketing skill when I was part of the Influencer Marketing team. To take initiative, I proactively researched on relevant influencers in the US market. As a result, I managed to positively affect our influencer gifting program.
Marketing Intern @ Hmlet
When I was working at Hmlet (May 2022 - Sep 2022), I demonstrated the Social Media skill when I was responsible for TikTok . To take initiative, I proactively did some research. As a result, I managed to achieve our desired goals for a new platform..
Planning Intern @ We Are Social
When I was working at We Are Social (Oct 2021 - Jan 2022), I demonstrated the Market Research skill when I was in charge of doing competitor research and social monitoring. To tackle this challenge, I proactively learned about new platforms like Brandwatch. As a result, I managed to complete the project by providing a holistic industry insight.
E-Commerce and Social Media Associate @ Coco Veda
When I was working at Coco Veda (May 2021 - Aug 2021), I demonstrated the Email Marketing skill when I was tasked to send out monthly email newsletters. To tackle this challenge, I proactively researched about brand releases and learned more about the product range. As a result, I managed to complete my task.
E-Commerce and Social Media Associate @ Coco Veda
When I was working at Coco Veda (May 2021 - Aug 2021), I demonstrated the E-commerce skill when I was responsible for making a Shopee/Lazada inventory. To take initiative, I proactively learnt about the platforms. As a result, I managed to positively affect the inventory on both platforms.
E-Commerce and Social Media Associate @ Coco Veda
When I was working at Coco Veda (May 2021 - Aug 2021), I demonstrated the Leadership skill when I was responsible for leading the instagram team. To take initiative, I proactively established a free space for all other interns to discuss and come up with a strategy. As a result, I managed to strengthen our group .
Q&A with Tapur Gupta
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