Rochelle Tan

Headline:

Senior Executive, Marketing

Programmes:

Business
Nanyang Business School

Summary

Believing in inspiring people through marketing, I love connecting brands with their audience in a real and personalized manner.

Through my experiences, I have developed problem-solving skills and the resilience to effectively adapt to situations. Always termed as a hustler by my peers, I am constantly looking for opportunities to further develop my skills.

Featured Skills

Brand Marketing Brand Management Marketing Marketing And Events Social Media Social Media Advertising Social Media Management Digital Marketing Leadership Team Building Market Research

Work Experience

Senior Executive, Marketing May 2023 - Present

Mandai Wildlife Group Singapore

Marketing Strategy Integrated Marketing Marketing Communications Digital Strategy Social Media Marketing Online Marketing Digital Media Email Marketing Marketing Management Product Marketing

Under Parks and Attraction Marketing for Singapore Zoo and River Wonders

- Conceptualise, plan and execute various key and tactical campaigns to achieve attendance and revenue KPIs

- Work collaboratively with cross-functional teams to deliver key campaigns and projects

- Work effectively with creative agencies, production houses and internal design team to develop key visuals, campaign ads and in-market collaterals

Global Brand Marketing Intern Jan 2021 - Jun 2021

TÜV SÜD Singapore

Marketing Strategy Competitive Analysis Brand Marketing Brand Management

- Liaise with regional teams to ensure compliance of materials to corporate design

- Assist in digitalization of corporate design manual

- Support creation of campaign and assets and executing global campaigns on social media platforms

- Support in article creation, content authoring on corporate website and online campaign planning

Marketing Intern Jul 2021 - Dec 2021

Zenyum Singapore

- Involve in content planning and brainstorming for social media and campaigns

- Channel hacking through audience research and conceptualising content ideas

- Researching and proposing potential partners to capture new brand audience

Marketing Consultant Aug 2021 - May 2023

Nanyang Business School Singapore

Marketing Consultant at Nanyang Business Schools Undergraduate Programme Office:

- Supervise and oversee social media platform (Facebook, Instagram, Youtube, Reddit) to target audience and positioning of the school

- Grew 2 channels’ followers by 300% in a year

- Execution of content creation for social platforms

- Responsible for designing and copywriting for social media and promotional collaterals

Student Associate, NTU EDGE Programme Oct 2020 - Jan 2021

Singapore Space Technology Ltd Singapore

Marketing Strategy SEM SEO Business Strategy Analytics

- Involved in brand conceptualisation and digital content creation of global scale campaign

- Supported in a comprehensive website search engine optimisation audit chatbot creation

- Conducted intensive market research and competitor analysis

- Developed key insights and data-drive recommendations

Digital Marketing Intern Aug 2020 - Dec 2020

National Volunteer and Philanthropy Centre Singapore

Marketing Strategy Marketing Communications Social Media Marketing Online Marketing Digital Media Email Marketing SEO

- Involved in social media community management

- Coordinated with different charities for the development of content

- Supported creation of social media posts and articles

- Supported email marketing effort through producing of EDMs with MailChimp

Digital Marketing Social Media Intern May 2020 - Aug 2020

My NoNNa’s Social Enterprise Singapore

Marketing Strategy Marketing Communications Digital Strategy Social Media Marketing Online Marketing Marketing Management

- Involved in social media community management

- Supported creation of marketing assets such as event posters and promotional video clips

- Liaised with different stakeholders to help digitalise cafes operations

Guest Relations Officer Mar 2018 - Present

Wildlife Reserves Singapore (WRS) Singapore

Customer Service Hospitality Hospitality Management Customer Satisfaction Teamwork Guest Service Management Event Management Hospitality Industry Tourism Marketing Communications

- Assist in the daily operational requirements in the running of the Park

- Interact with guests and ensure good guest experiences

- Awarded Best Guest Relations Officer in 2018

Education

Bachelor of Business (Business Administration) Aug 2019 - May 2023

Nanyang Technological University Singapore

Team Building Leadership Team Leadership Microsoft Excel Marketing Marketing Strategy

Activities, AY 21/22 AY 22/23:

- NBS MarkeTHINK Club, Vice-President

Activities, AY 20/21:

- NBS Inflammare, Creatives Director

- NBS MarkeTHINK Club, Creative Communication Director

- NTU Welfare Services Club, Publicity Publication, Finance Controller

Activities, AY 19/20:

- NTU U-SHOP, Social Media Marketing Officer

- NBS Inflammare, Creatives Manager

- NBS MarkeTHINK Club, Creative Communication Member

- NBS Risk Management Society, Corporate Liaison Manager

- NTU Welfare Services Club, Publicity Publication, Digital Imaging

Competitions:

- National Human Resource Case Competition 2020

- EY Next Gen Risk Challenge 2020

- Shopee Product Design Challenge 2021

Diploma in Tourism and Resort Management (with Merit) (Tourism And Hospitality Management) Apr 2016 - Mar 2019

Singapore Polytechnic Singapore

Tourism Hospitality Hospitality Industry Tourism Management Guest Service Management Customer Service

Activity, AY17/18:

- Diploma in Tourism and Resort Management Chapter, President

Activities, AY 16/17:

- Diploma in Tourism and Resort Management Chapter, Member

- Singapore Polytechnic Student Union, Finance Controller

Competition:

- JA Travel Tourism Business Program (TTBiz 2016-2017)

Other Skills

Leadership Experience Digital Branding Marketing Campaign Time Management Social Marketing

Careers Rochelle favourited

Social Media Marketing Manager

Marketing Director

Regional Marketing Director

Brand Marketing Director

Rochelle Tan's Skill Profile

Q&A with Rochelle Tan

Siang Yang Teo

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