Sheryl Ho
Communication Studies
School of Communication & Information
Summary
An aspiring marketing strategist who is passionate about bringing transformational brand change to deliver meaningful commercial, human and social impact.
As a management trainee, I am an agile thinker who thrives at sythesizing insights, identifying structural shifts, and finding opportunities for innovation across businesses and markets.
With a keen curiosity for people, I am energised by the intelluctual challenge of exchanging diverse perspectives with people of all walks of life and cultures, as I seek opportunities to build leadership skills to empower others around me so we can achieve positive change together.
Featured Skills
Work Experience
Brand Strategy Intern Jan 2020 - Jun 2020
TBWA SingaporeConducted market research and competitive analysis to uncover key insights for campaign/product launches for clients in the financial sector such as Standard Chartered Bank (SC) and Grab.
Management Trainee Dec 2020 - Present
Fonterra SingaporeMarketing Intern Sep 2016 - Mar 2017
Universal Music Singapore SingaporeInternational Marketing Division
• Recommended new two-pronged marketing strategies and campaigns for both on-ground activation events and social media campaigns to attract both online and offline consumers
• Project managed event logistics and liaised with media partners to ensure successful artist appearances at concerts and events like Formula 1 and Zoukout
• Managed UMG Singapores Facebook (120K followers) and Twitter (105K followers) pages on a daily basis, including tactical Facebook ad buying to increase sales revenue by 50%
Education
Bachelors of Communication Studies with a Second Major in Business (Communication) Aug 2017 - Apr 2021
Nanyang Technological University SingaporeDiploma with Merit in Communication Studies (Communication) Jan 2014 - Feb 2017
Ngee Ann Polytechnic SingaporeOther Skills
Q&A with Sheryl Ho
