Rachel Lee
Economics
School of Social Sciences
Summary
I am a final-year Economics student, transitioning to pursue a career in marketing. I am passionate about marketing and brand management!
Featured Skills
Work Experience
Travel Retail Brand Marketing Intern (M·A·C) May 2024 - Present
The Estée Lauder Companies Inc. Singapore• Supported travel retail consumer marketing activities across online and offline channels in China and Korea
• Executed digital marketing initiatives, including paid media on retailer websites and social media content on platforms like RED, Weibo and WeChat
• Implemented Out-of-Home (OOH) advertising in high-traffic duty-free areas like Lotte Duty Free Korea and Haikou International Duty Free
• Accelerated website revamp initiatives by developing briefs for agencies to improve site functionalities, content and user experience
• Managed SKU database for new product launches and ensured the accuracy of online listings with pack shots, descriptions, and relevant product information
Marketing Intern (Dr. Ci:Labo) Jul 2023 - Jan 2024
Johnson Johnson Singapore• Spearheaded monthly competitive analysis in the professional skincare category to monitor competitor activities, trends, claims and innovation in China
• Worked closely with external agencies to develop marketing communications materials
• Collaborated cross-functionally and liaised with key market stakeholders to build content brief for packaging artwork development and drive innovation projects
• Conducted market share analysis and social listening using databases like Yimian and Datastory
Marketing Intern May 2022 - Jul 2022
Fluidlytix (Asia) Singapore• Spearheaded social media marketing strategy on LinkedIn, increasing LinkedIn following by 60% and boosting overall traffic by 30%
• Designed marketing collaterals, such as LinkedIn posts, newsletters and paid ads
• Conducted keyword research using Google Keyword Planner to identify opportunities to improve organic search visibility
• Developed and executed an SEO strategy, including content and on-page optimization, which grew organic website traffic by 19%
Marketing Intern Dec 2021 - Apr 2022
The Alchemy Social Singapore• Conceptualized monthly social media content across Instagram, Facebook and TikTok for accounts such as Hysses Singapore, Naoki Matcha and Ohora Singapore
• Drafted monthly social media reports and influencer marketing proposals for clients
• Worked closely with the in-house Production team to oversee and lead production shoots
Education
Bachelor of Social Sciences (Economics) (Economics) Aug 2020 - Present
Nanyang Technological University SingaporeOther Skills
Careers Rachel favourited
Rachel Lee's Skill Profile
Q&A with Rachel Lee
Rachel does not have any followers yet. Be the first to follow!
