Melanie Speet

Mentor

Programmes:

Non-alumni
Others

Summary

I love entertainment, news and sport and have been fortunate enough to be able to follow my passion over the past 10 years, as a strategic marketing and content solutions leader for some of the biggest media brands in APAC.

Being in the media industry has meant Ive had to hone my entrepreneurial skills - welcoming change, leaping into disruption and clearly identifying marketing priorities based on the very real commercial needs of the business.

I lead empathetically and openly, with strong stakeholder management that means I can bring people together to work towards our common cause.

Featured Skills

PR Content Creation Media Entertainment

Work Experience

APAC Head of Marketing Digital Nov 2018 - Present

NBCUniversal Singapore

Overseeing affiliate and consumer marketing, PR and digital efforts for NBCUs portfolio of Family and News brands across APAC.

Brands include DreamWorks, CNBC, Studio Universal, Sky News and MSNBC.

Marketing Partnerships Manager Oct 2015 - Oct 2018

AE Networks Asia Singapore

Strategy and integration Manager Jan 2015 - Aug 2015

Network Ten Australia

Account Director Mar 2014 - Dec 2014

Archibald/Williams - News Corp Australia Australia

Marketing Manager Jul 2012 - Jan 2014

Network Ten Australia

Education

Bachelor of Arts (Public Communication) (Communication) Jan 2003 - Dec 2007

University Of Technology Sydney Australia

Double degree, majoring in Public Communications (PR) and International Studies (German Studies)

Other Skills

Marketing Digital Marketing Marketing Strategy Advertising Integrated Marketing Marketing Communications Online Advertising Digital Strategy Strategy Social Media Marketing Social Media Online Marketing Digital Media Management Brand Management Media Planning Marketing Management Business Development Strategic Planning Leadership Brand Development Product Marketing Public Relations Business Strategy Competitive Analysis New Business Development Sales Account Management Product Development Interactive Marketing Media Buying Cross-functional Team Leadership Strategic Partnerships New Media Project Management Marketing Digital Marketing Marketing Strategy Advertising Integrated Marketing Marketing Communications Online Advertising Digital Strategy Strategy Social Media Marketing Social Media Online Marketing Digital Media Management Brand Management Media Planning Marketing Management Business Development Strategic Planning Leadership Brand Development Product Marketing Public Relations Business Strategy Competitive Analysis New Business Development Sales Account Management Product Development Media Buying Cross-functional Team Leadership Strategic Partnerships New Media Project Management Interactive Marketing

Q&A with Melanie Speet

What are your strongest skills that have contributed to your success in this field?

Melanie Speet

My strategic understanding of the bigger business picture, my willingness to do things outside my job description, my adaptability and love of change, my desire and curiosity to learn new things.

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Posted 3 years ago
Comment

What are your interests and in what way does this career satisfy your interests?

Melanie Speet

Ive always been keenly interested in two things: great TV shows and journalism/news as the fourth estate. Throughout my career Ive had the opportunity to use both of these interests by working as a marketer at TV networks and broadcasters. Ive also been able to add another, new, interest - the business of news and TV.