Jacelynn Pang
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Summary
I am a self-taught marketing professional with 7 years of B2B and B2C regional marketing experience in MNCs and an ardent advocate of reclaiming marketing as the key driver of business to generate revenue and profit. As a Mathematical Sciences graduate who found great passion in marketing, I lead teams across Asia Pacific to create customer-focused 360° strategies, through understanding customers’ behaviour and purchasing patterns from data. My goal is to be a globally recognised marketing leader and to inspire the next generation. Currently a Nanyang Professional MBA candidate - Class 2022.
Featured Skills
Work Experience
Marketing Communications Manager, Asia Pacific Apr 2019 - Present
PageGroup Singapore- Gained 20% more client leads than in 2020 through re-conceptualising and managing largest lead generation campaign across Asia Pacific. Led project team to successfully condense a nine-month long project to three months. Gained 4 times more earned media including TV live interviews with CNBC Asia, BBC Asia, CNA, Bloomberg China, The Economist in India and The West Australian.
- Successfully engaged 20% cold client leads turning them into marketing qualified leads in 6 months through developing a permanent lead nurturing program to engage and nurture leads through content and automated email marketing.
- Acquired 60 female senior executive leads in 6 months through a women leadership campaign that interviewed senior female leaders including those from Microsoft, Heineken, Google, Ping An. This Asia Pacific project was subsequently adopted globally within the company.
- Clinched a GBP300K deal through a well-researched content for client development in the first week of launch.
Senior Product Specialist, Southeast Asia Jul 2016 - Apr 2019
Casio Singapore Pte Ltd Singapore- Developed new product for Singapore’s market to tackle falling sales quantity which resulted from falling birth-rate which will increase sales by 15% in the first year and forecast increase of sales by 10% in the subsequent 3 to 5 years.
- Increased sales quantity by 50% in Singapore, increased sales quantity by 20% in Malaysia, in a year and cultivated demand and new market for Thailand, Cambodia and Indonesia through re-conceptualised localised go-to-market strategy for existing product ( 2 years in market) regionally.
- Successfully signed a 2-year MOU with the Ministry of Education Youth and Sports in the Kingdom of Cambodia and the Ministry of Education in Thailand to promote use of scientific calculators in these calculator-prohibited countries.
- Successfully convinced Singapore Ministry of Education, Education Technology Department and earned the opportunity to pitch and present the new product at two closed MOE Teachers-sharing event, resulting in a successful launch with Teacher advocates.
- Increased new calculator adoption rate by 9% in three months by striking a strategic partnership with Malaysia’s national textbook publisher to create product awareness through content marketing in top selling published textbooks.
- Increased 100% dealers’ sell-through sales quantity through non-price promotional targeted campaigns in Singapore that involve above-the-line advertisement and social media marketing for general calculators to increase product awareness.
Senior Marketing Executive Mar 2014 - May 2016
POPULAR HOLDINGS PTE LTD Singapore- Increased 10% overall sales in a year through strategically planned full year marketing activities across all business channels.
- Achieved 20% more than the targeted sales at the biggest event of the year through precise analysis of past marketing strategies and induced swift decision for change in existing plans.
- Increased sales from returning customers by 20% through a unique loyalty program customised for a digital application product line.
- Increased sales from non-education distribution channels by 30% in a year from incentive programs and product training for B2B marketing to encourage distributors to promote our products.
Education
Masters in Business Administration (Business Administration) Jul 2021 - Present
Nanyang Business School SingaporeAdmitted for Class of 2022
BSc Mathematical Sciences (Math) Aug 2009 - Jul 2013
Nanyang Technological University SingaporeMajor in Statistics
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Q&A with Jacelynn Pang
Describe a project or idea (not necessarily your own) that was implemented primarily because of your efforts.
I developed a new product for Singapores market to tackle falling sales quantity which resulted from falling birth-rate. The new product was approved by the Singapore Examinations and Assessment Board and increase sales by 15% in the first year and forecasted increase of sales by 10% in the subsequent 3 to 5 years.
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- Posted 3 years ago
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What do you do to keep your skills fresh or keep yourself updated in your field?
I read widely - beyond my current industry. I gain inspiration from case studies of vastly different industries, and these case studies always help me learn something new.
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- Posted 3 years ago
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What achievements in your career are you most proud of?
My commitment towards being a mentor has given me a reputation of being generous with the sharing of ideas, knowledge and experience even to co-workers whom I have no direct responsibility for. In our matrix organisation, I had the privilege to work with every single member of the marketing team and I am pleased to have motivated 7 co-workers through informal mentorship to complete their tasks or achieve their goals in the past 2 years. It warms my heart to be able to contribute to the entire marketing team in this unique way and I hope to empower more individuals to achieve more than they expect.
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- Posted 3 years ago
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What is the next career goal that you are planning for?
I am constantly looking for new challenges and I believe that the MBA programme will prepare me to take on complex business problems at the management level. It will equip me with advanced and flexible management skills in addition to a range of transferable business skills, as I explore possibilities in the luxury goods industry next.
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- Posted 3 years ago
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What kind of education or training did you find most useful in your field?
I believe a new-age marketer needs to have an in-depth understanding of the entire business ecosystem so as to provide a truly seamless customer experience at every touch point. I constantly look for case studies from different sectors to gain inspiration and knowledge for application in my sector. Being inquisitive is an important trait for a marketer - we can no longer depend solely on business intelligence for future projection; marketers are expected to have a keen eye for explorative approaches to hypothesize the upcoming trend and market demand.
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- Posted 3 years ago
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