Summary

As the Southeast Asia Marketing Director (ID, MY, SG) for one of the world’s leading travel activities booking platforms, Sarah is responsible for driving rapid outbound user acquisition and revenue growth for Klook. From tongue-in-cheek social campaigns to strategic brand partnerships to on-ground activations, she oversees Klook’s efforts to build its presence amongst a rapidly growing FIT (Free Independent Traveller) segments in Indonesia, Malaysia and Singapore.

Prior to joining Klook, Sarah worked in Edelman’s Brand practice - where she led consumer campaigns for prominent international and local brands including Diageo, Shell, Singapore Tourism Board, Lagardère Sports, Kimberly Clark and Nestlé.

Sarah graduated from the Wee Kim Wee School of Communication and Information, Nanyang Technological University. She is also a co-author of “Parody Social Media Accounts: Influence and Impact of Organisations during Crisis”, an academic article published by Public Relations Review in 2015.

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