Annabelle Tan
Programmes:
Communication Studies
School of Communication & Information
Summary
I am a creative Communications student that values variety and is energised by solving challenges and connecting with people. Through various practical experiences, I have developed a knack for organising projects with large teams and have gained a deeper understanding for the art of storytelling. I hope to be able to leverage my skill sets to drive positive change through impactful messaging.
Featured Skills
Project Management Marketing Campaigns Budgeting Business Management Communication Leadership Translation
Work Experience
Part Time Producer Sep 2023 - Present
Mediacorp Pte Ltd Singapore- Coordinated production of weekly news programme by communicating with producers, editors and news anchors
- Handled post-production process of prepared news feature stories against media plan, working on 10+ topics including environment, health and social issues
- Edited 10 to 15-second long trailers for next days programme
- Organised production of news programme highlights with 3 producers and sub-editors to be broadcasted on TV and online platforms
- Initiated liaison between production and broadcast teams to ensure smooth delivery of news programmes weekly
Education
Bachelor Of Communication Studies (Communication) Aug 2023 - Present
Nanyang Technological University Singapore- Gained insights into campaign development and performance analysis through relevant courses: Integrated Marketing Communications, Public Relations Writing
- Integrated Marketing Communications: Evaluated marketing campaigns, Conducted research to develop marketing strategy increasing conversion rates and brand visibility for Burger King
- Public Relations Writing: Drafted press releases, media pitches, advocacy pieces and PR plans to improve brand management, Presented research on consumer behaviour to inform PR strategy
Other Skills
Public Relations Marketing Communications Press Releases Media Relations Advertising Social Media Social Media Marketing Corporate Communications Copywriting Strategic Communications Event Planning Event Management Digital Marketing Digital Media Integrated Marketing Marketing Editing Video Production Photoshop Online Advertising Graphic Design Email Marketing Television New Media
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