Vera Lim
Communication Studies
School of Communication & Information
Summary
As a student studying Communications Studies with a second major in Business at Nanyang Technological University, Singapore, I believe that public relations is the next big thing for all organisations, big or small.Managing social media and liaising with media at Zendyll Records showed me the importance for small brands to use public relations to build trust and legitimacy. I recognise how even “little things” like sharing case studies on LinkedIn or creating a regular content schedule can help position the brand as a credible leader in its field. Producing videos for TheSmartLocal also gave me insight into how to tell stories to communicate clients’ needs and get audiences interested in using their products and services.In my spare time, I enjoy redesigning music posters and producing travel videos, using creativity to reimagine reality and the what ifs. My end goal is to use my communication and design skills to tell stories, and produce beautiful and functional work that impact others for good. I am looking for opportunities in the fields of public relations and content creation.
Featured Skills
Work Experience
Social Media Intern May 2019 - Jul 2019
Zendyll Records SingaporeAs a social media intern at Zendyll Records, I managed the labels social media accounts and grew its social media presence two-fold. I also liaised with media to secure media appearances for artists, and assisted in the writing of press releases and organizing of music release events.
Assistant Video Producer Jan 2018 - Jun 2018
TheSmartLocal SingaporeAs an assistant video producer, I produced, filmed, and edited over 10 videos for TSLs YouTube channel. I also participated in the pitching of content ideas, designing of thumbnails and transcribing and translating of subtitles.
Education
communication studies (Communication) Feb 2020 - Jun 2020
Università della svizzera italiana SwitzerlandI studied Communications as an exchange student at Università della Svizzera italiana (USI) in Lugano, Switzerland.
The modules I took: Intercultural Communication; Quantitative Marketing Research Statistical Data Analysis; Critical Consumer Behaviour; Digital Publishing; Sponsorship Partnering Management
Communication Studies with a 2nd Major in Business (Communication) Aug 2018 - Present
Nanyang Technological University SingaporeCommunications Studies with a 2nd Major in Business
Academics:
Recipient of Nanyang Scholarship
Recipient of Professor Eddie Kuo Scholarship
Co-Curricular Activities/Leadership:
Publicity and Publications Officer of WeeVolunteer (2018-2019)
Honorary General Secretary of WeeVolunteer (2019-2020)
Volunteer at Jamiyah Children Home, WeeVolunteer (2018-2019)
Volunteer at Lions Home for the Elders, WeeVolunteer (2019-2020)
Volunteer at MINDSville@Napiri, WeeVolunteer (2019-current)
WKWSCI CI Club Performing Arts Director Sub-Committee (2018-2019)
NTU Student Union Publications Officer Sub-Committee (2018-2019)
Other Skills
Careers Vera favourited
Vera Lim's Skill Profile
Social Media Intern @ Zendyll Records
When I was working at Zendyll Records (May 2019 - Jul 2019), I demonstrated the Social Media skill when I was in charge of managing their social media accounts. To take initiative, I proactively created new content and developed new ideas to increase their outreach on social media. As a result, I managed to positively affect their social media presence by growing their following on Instagram by two-fold.
Social Media Intern @ Zendyll Records
When I was working at Zendyll Records (May 2019 - Jul 2019), I demonstrated the Public Relations skill when I was responsible for liaising with the media to secure artist appearances. To tackle this challenge, I proactively followed up with the media and assisted in writing press releases. As a result, I managed to strengthen the labels media outreach.
Assistant Video Producer @ TheSmartLocal
When I was working at TheSmartLocal (Jan 2018 - Jun 2018), I demonstrated the Photoshop skill when I was responsible for making video thumbnails for my videos. To tackle this challenge, I proactively sought advice and tips from colleagues, and experimented more often. As a result, I managed to strengthen my proficiency in Photoshop.
Assistant Video Producer @ TheSmartLocal
When I was working at TheSmartLocal (Jan 2018 - Jun 2018), I demonstrated the Video Editing skill when I was part of the YouTube video producer team. To take initiative, I proactively watched tutorials and acquired competencies in After Effect. As a result, I managed to strengthen my video editing skills.
Communication Studies with a 2nd Major in Business @ Nanyang Technological University
When I was working at Nanyang Technological University (Aug 2018 - Present), I demonstrated the Interpersonal Communication skill when I was in charge of managing a team of 15 in WKWSCI Volunteer Programme. To improve the situation, I proactively updated everyone to keep them on the same page, and sought to connect with them on a personal basis. As a result, I managed to strengthen the team bonding and efficiency.
Communication Studies with a 2nd Major in Business @ Nanyang Technological University
When I was working at Nanyang Technological University (Aug 2018 - Present), I demonstrated the Graphic Design skill when I was in charge of the social media accounts and publicity material of the WKWSCI Volunteer Programme. To take initiative, I proactively watched tutorials and gained design inspiration on Pinterest. As a result, I managed to positively affect the branding and aesthetics of their social media accounts.
communication studies @ Università della svizzera italiana
When I was working at Università della svizzera italiana (Feb 2020 - Jun 2020), I demonstrated the Research Design skill when I was tasked to do the design and planning of a market research project. To tackle this challenge, I proactively reviewed the material and consulted the professor. As a result, I managed to positively affect the project and achieved the top score in the class.