Esther Ho
Communication Studies
School of Communication & Information
Summary
From young, I was inspired by the booming technologies advertised on the Internet like Apple, Alphabet and Dell. I would spend hours on the Internet designing my own iPhone and what I would think the next design would be like. I knew that my love for design has to be applicable to the job market. I decided to explore niches like game design and immersive media realities (AR/VR/MR) to expand my skillset in my 3 years of polytechnic. During my 6-month internship, I had hands-on experience with what I wanted to pursue, which was advertising. This is how I decided to apply for my internship at ASTAR in the last year of my polytechnic.After careful I made it to my dream university and now I can dive and focus on advertising in University.
Featured Skills
Work Experience
Telecommunications Caller Jan 2024 - Present
Prudential SingaporeI worked on many types of clients from both warm and cold markets. I was in charge of managing my financial consultants Google Calendar and setting up appointments, follow-ups and crafting scripts to call. I would also have to be abel to understand how the Prudential portal works and update every single client through either call, Email, or Whatsapp.
Graphic Designer intern Feb 2023 - Apr 2023
Agency for Science, Technology and Research (A*STAR) SingaporeUpon learning that the School of Communications and Information at NTU has a research track, during the application process, I was interested in learning about research.
I had a 2-month internship with scientists at A*STAR IMRE (INSTITUTE OF MATERIALS RESEARCH AND ENGINEERING) to study more about the development of EV batteries. I was able to engage in lab work to create my own mini-batteries while also understanding the creation process.
Applying my design skills, I was able to create TOCs that would be displayed in their research journals for better visualisation of the research done in their paper. I was able to help 3 researchers complete their designs and also planned a video storyboard for their advertising market outreach.
Creative Technologist Intern Sep 2022 - Jan 2023
The Doodle People SingaporeThrough this 6 month internship, I learnt how to design, create and playtest games and interactions and debug errors. I worked on projects and events with the metaverse, virtual reality events and rigging 3D models.
I also designed graphic assets to publicise on Steam. She has also prototyped a game, its mechanics, visuals, core game loop, gameplay and narrative.
Digital Marketing Video Creator Sep 2022 - Sep 2022
My Little Big Boss SingaporeBeing my first freelance job, using my skills learnt in Polytechnic, I learnt how to create a promotional branding video from scratch to promote a business for young children to learn entrepreneurship.
I created animations with Adobe Premiere Pro and used assets from the company to create a full video.
Retail Salesperson Jan 2020 - Mar 2020
YVES ROCHER FranceI worked as a Yves Rocher Salesperson and cashier at two Yves Rocher locations, Ngee Ann City and Compass One for 3 months before the global pandemic required a lockdown.
I learnt store keeping, product management, sales promotion and dealing with customers during peak and sale periods.
Retail Salesperson Nov 2019 - Dec 2019
Fresh FranceI worked as a Fresh Salesperson in Sephora ION Orchard as a front pop-up booth for 2 weeks during Sephoras Black Friday Sales period.
I learnt store keeping, packaging, promoting and dealing with customers during peak and sales period
Education
Bachelor Of Communication Studies (Communication) Aug 2023 - Present
Nanyang Technological University SingaporeDuring my Polytechnic years, I had the chance to study an elective called Social Media Branding. Through this, I discovered my interest in advertising, campaigns and creating brands for myself and businesses. I learnt the basics of Google SEO and consumer analytics, while also designing user interfaces and experience (UI/UX).
While applying for University, I discovered that Wee Kim Wee School of Communications and Information provided the opportunity to study Advertising and Campaigns, while learning other types of communication practices that benefit our learning journey like broadcast, journalism and research. This proved to be useful as I could have a diverse skillset upon graduating.
I took modules that appealed to my interest in Advertising, Branding, Campaigns, and Research like Audience Research Methods, Organisational Communication, Health Communication, Foundations of Research, and many more.
Diploma in Immersive Media with Merit (Game Development) Apr 2020 - May 2023
Ngee Ann Polytechnic SingaporeDuring my Secondary School years, I had a strong interest in the field of technology. I wanted to pick up the difficult skill of programming and thus I enrolled via the Early Admissions Exercise (EAE) in the School of Infocomm Technology in Ngee Ann Polytechnics Common ICT Programme.
The first semester allowed me to have a taste of how tedious programming would be. After all the Common ICT Programme students have to go to their specific routes, I decided to follow my interest in design and gaming while also learning the basics of programming. This led me to my course, Immersive Media. I was able to learn game development, design, both in computer games, 2D, 3D, Virtual Reality (VR), Mixed Reality (MR), and Augmented Reality (AR). I also learnt how to design both 2D and 3D creations, such as graphic design with Adobe Creative Suites and 3D models with Maya, Substance Painter and ZBrush.
Through this experience, I managed to go on 2 internships that were related to both my Polytechnic diploma and University degree.
O levels (Education) Jan 2016 - Dec 2019
Zhenghua Secondary School SingaporePSLE (Education) Jan 2010 - Dec 2015
Woodgrove Primary School SingaporeOther Skills
Careers Esther favourited
Esther Ho's Skill Profile
Creative Technologist Intern @ The Doodle People
When I was working at The Doodle People (Sep 2022 - Jan 2023), I demonstrated Illustration skills when I was responsible for crafting new ideation plans and brainstorming a prototype and concept for a new game. To take initiative, I proactively researched on the Internet about existing and upcoming indie games and successful games. As a result, I managed to positively affect the creation and ideation process, starting out the idea of the concept, idea, art direction, type of game and ideas of possible levels and the story and lore which would make the players immersed in the experience.
Creative Technologist Intern @ The Doodle People
When I was working at The Doodle People (Sep 2022 - Jan 2023), I demonstrated Social Media skill when I was responsible for the companys social media accounts like Instagram and X (Twitter) . To improve the situation, I proactively designed graphics, interacted with other indie game developers, and followed trends that would boost interactions with them. As a result, I managed to achieve my target goal of 60 followers on Instagram and 30 followers on X (Twitter) with consistent interaction with other users.
Creative Technologist Intern @ The Doodle People
When I was working at The Doodle People (Sep 2022 - Jan 2023), I demonstrated Video Editing skills when I was responsible for producing a video about the finished product of Cloud House, a virtual game I designed on Unity with modular assets and visual effects representing Centre 42 in Singapore. To resolve the issue, I proactively optimised the environment by reducing unnecessary parts and exploring the Unity store which aids with optimisation. As a result, I managed to improve efficiency created many environments out of the modular assets and visual effects for the player to explore and have fun in the game .
Creative Technologist Intern @ The Doodle People
When I was working at The Doodle People (Sep 2022 - Jan 2023), I demonstrated Creative Direction skill when I was tasked to do 3D modelling, rigging, and texturing of the company mascot rig it into cute emoticons and stickers that can be used for branding. To take initiative, I proactively researched and experimented with poses to make as many unique positions as possible for both cute and funny poses and expressions. As a result, I managed to complete producing 6 3D company mascot poses on Photoshop, Unity. Substance Painter and Maya.
Graphic Designer intern @ Agency for Science, Technology and Research (A*STAR)
When I was working at Agency for Science, Technology and Research (A*STAR) (Feb 2023 - Apr 2023), I demonstrated Illustration skill when I was in charge of designing researchers TOCs (Table of Contents) which are graphics they used for their papers. To take initiative, I proactively collaborated and communicated with the researchers and scientists about what the paper is about and what they want the graphic to look like and tell the reader about. As a result, I managed to complete 3 researchers designs that conveyed what they wanted to convey in their research.
Digital Marketing Video Creator @ My Little Big Boss
When I was working at My Little Big Boss (Sep 2022 - Sep 2022), I demonstrated Advertising skills when I was responsible for piecing together features of the brand we were trying to advertise, including their company mascot and what the company does. To tackle this challenge, I proactively compiled information in a concise and digestable format that would make the selling point be clear to potential customers about what the company advocates for. As a result, I managed to complete the video with my team of 2 other friends in this freelance opportunity to help an upcoming brand design their promotional video.
Digital Marketing Video Creator @ My Little Big Boss
When I was working at My Little Big Boss (Sep 2022 - Sep 2022), I demonstrated the Video Editing skill when I was part of a team of 2 other friends given the opportunity to help promote the company through a branding video about what the company does, stand for. To tackle this challenge, I proactively took inspiration from similar companies with similar target audiences to make the video appropriate and engaging by adding animation and effects. As a result, I managed to positively affect the video making process by making it more complete for our audience and potential customers by putting the purpose clearly.
Retail Salesperson @ YVES ROCHER
When I was working at YVES ROCHER (Jan 2020 - Mar 2020), I demonstrated Advertising skill when I was in charge of promoting products to customers and also keep track of all the sales the store has. To tackle this challenge, I proactively familiarised myself to every product the store was selling and every sale promotion. As a result, I managed to achieve monthly incentives that increased my salary and commission.
Retail Salesperson @ YVES ROCHER
When I was working at YVES ROCHER (Jan 2020 - Mar 2020), I demonstrated Customer Insight skill when I was in charge of promoting specific kinds of products to customers based on their past purchases. To take initiative, I proactively advertised products/similar products that they have bought or taken interest in before. As a result, I managed to positively affect their checkout sales as they would consider buying more in order to get more vouchers to be used in the future.
Retail Salesperson @ Fresh
When I was working at Fresh (Nov 2019 - Dec 2019), I demonstrated Advertising skill when I was responsible for promoting products to customers . To take initiative, I proactively shared about sales and benefits of using the product. As a result, I managed to positively affect the sales by our team almost reaching our incentive of $3000 sales.
Diploma in Immersive Media with Merit @ Ngee Ann Polytechnic
When I was working at Ngee Ann Polytechnic (Apr 2020 - May 2023), I demonstrated Social Media skills when I was part of a team for a module called Social Media Branding, to design, ideate and strategise a website and social media page for a hypothetical bakery startup company. To tackle this challenge, I proactively handled and managed the social media account and website with prior experience of creating a professional image for myself for portfolios and resumes. As a result, I managed to positively affect and get a good grade on the project as I was able to convey the message of the brand with graphic, videos and content like Augmented Reality (AR) Instagram story filters.
Diploma in Immersive Media with Merit @ Ngee Ann Polytechnic
When I was working at Ngee Ann Polytechnic (Apr 2020 - May 2023), I demonstrated Video Editing skills when I was tasked to do a video for a module that I had to do called Digital Video and Audio. I was tasked to edit, produce footage, create audio, record with new and unfamiliar digital equipment, produce and render. To tackle this challenge, I proactively researched skilled individuals on YouTube who would share tips and tricks, which I applied to my own videos. As a result, I completed and created videos of my own. Some examples were to make a movie like a thriller trailer which I was inspired by the movie Fireproof and my own advertisement video inspired by Adidas new quote Impossible is Nothing.
Diploma in Immersive Media with Merit @ Ngee Ann Polytechnic
When I was working at Ngee Ann Polytechnic (Apr 2020 - May 2023), I demonstrated the Creative Direction skill when I was tasked to do a video for my module Digital Video and Audio which resembled an advertising video inspired by Adidass new quote Impossible is Nothing. To tackle this challenge, I proactively used the resources I had and inspired by the image of Adidas which was mainly about sports and being able to achieve the impossible, I picked up a hobby I was previously into, Basketball, and used it as a prop for the video creation. As a result, I managed to achieve a short advertisement video on the theme of not giving up, and received a good grade on the assignment .
Diploma in Immersive Media with Merit @ Ngee Ann Polytechnic
When I was working at Ngee Ann Polytechnic (Apr 2020 - May 2023), I demonstrated Illustration skills when I was in charge of creating the graphics and designs for my Final Year Project with my team of 4 other people. To tackle this challenge, I proactively researched on the art direction, came up with all the pages of the storybook along with the environments and backgrounds in the style of my other artist illustrator working with me on this project to create backdrops and pages visually appealing to children. As a result, I managed to achieve an astounding grade with my team for the project we worked on for 17 weeks. Along with other responsibilities other than illustrating the pages of the book, I was able to texture the models of our 3D figures that would be captured on a tablet after scanning the pages of our storybook. I also created graphics for our social media page that would help our team with its branding management.
Diploma in Immersive Media with Merit @ Ngee Ann Polytechnic
When I was working at Ngee Ann Polytechnic (Apr 2020 - May 2023), I demonstrated Brand Management skills when I was in charge of creating and handling the brand for my Final Year Project to publicise and give our product and company a brand. To improve the situation, I proactively created a YouTube channel and two profiles, one for the company and one for the companys products to simulate an actual business selling more than one Augmented Reality (AR) book if we were to be successful in our endeavours. As a result, I managed to complete creating graphics, designs and videos that would showcase our product and our company to the public while also creating a YouTube channel that would showcase our product run through and feature showcase, including Public Relations package that customers will be receiving upon ordering our product.