Miki Sim
Communication Studies
School of Communication & Information
Summary
Hi, I’m a NTU alumni who has been working in the marketing industry for over 13 years. As a modern marketer, I focus on building brands and businesses through Content, Community, and Culture. Having experiences on both the brand and agency side, I have partnered with some of the top brands in the world (such as Red Bull and Apple) in global/regional roles that provided me valuable exposure across cultures. Currently, I am with VaynerMedia, a full-service agency founded by celebrity entrepreneur GaryVee, which believes in how brands are built in Social. If you are interested in personal and career development, marketing, and social media, let’s chat! :)
Featured Skills
Work Experience
Director of Platforms and Culture May 2022 - Present
VaynerMedia SingaporeLeading social excellence, building cultural knowledge, and mentoring a team of social media managers.
- Driving cross-functional teams (strategy, creative media) with the latest and future knowledge on APAC platforms, formats features. Created from scratch the agency’s POV and playbooks on social shopping, community management, private social, and more.
- Uncovering rising consumer culture trends and marketing opportunities in APAC pop culture, social and communities including Music, Anime Fashion.
- Leading a team of over 12 social media managers that sit at the heart of our social engines for brand-owned accounts that the agency manages for our clients, including Disney and Google.
Education
Masters in Business Administration (Business Administration) Jan 2022 - Dec 2023
NTU NBS SingaporeBachelor Of Communications (Communication) Jul 2018 - Jul 2011
NTU WKWSCI SingaporeOther Skills
Q&A with Miki Sim
What did you do to make yourself marketable?
Its important to start with building and recognizing your Knowledge and Skills. From there, you have to put yourself out there for potential employers and clients to find you. One of the best ways to do this is to create content, especially for social media where you can build audience more easily.
- Upvote | 1
- Posted 10 months ago
- Comment
What do you do to keep your skills fresh or keep yourself updated in your field?
Lifelong learning is super important in the dynamic world today. I adopt the mastery mindset - where I am here to learn, always. Keeping up with daily news about the marketing industry and new technology are key to stand out. Sharing ideas and collaborating also help to expose you with new expeirences and ideas that may not be found online.
- Upvote | 0
- Posted 10 months ago
- Comment
What area are you most interested in regarding your current career?
In terms of hard skills, Im most interested in the shift in the marketing landscape driven by the creator economy and social media. In terms of soft skills, I am most interested in helping younger talents find their own path to success.
- Upvote | 0
- Posted 10 months ago
- Comment
