Xin Yi Yap
Communication Studies
School of Communication & Information
Summary
A third-year Wee Kim Wee student in the NTU University Scholars Programme (NTU-USP) eager to learn about advertising, copywriting, marketing, and social media. Currently pursuing my interest in words and good ideas with a minor for creative writing, I am also enthusiastic about design, photography, and poetry.
In my free time, I double as a senior peer reviewer on Write the World and blog at www.daybreakandtheuniverse.wordpress.com.
Featured Skills
Work Experience
digital marketing and sales operation intern May 2019 - Jul 2019
Training Vision Institute SingaporeI created over 30 digital posters, wrote email marketing body copies, and designed online forms. I learnt more about the structure of Small and Medium Enterprises as well as how sales and marketing can work together to secure potential clients.
Retail Assistant Apr 2018 - Jul 2018
MUJI SingaporeI managed customer queries, organised and replenished stock to ensure a pleasant shopping experience for customers.
Education
Bachelor Of Communication Studies (Communication) Aug 2018 - Present
Nanyang Technological University SingaporeI took courses related to the current media landscape, advertising, copywriting, digital marketing, and film production. I ultimately hope to gain experience at an ad agency and to get better at designing collaterals.
More about my education here: https://www.linkedin.com/in/yapxinyi/
Other Skills
Careers Xin Yi favourited
Xin Yi Yap's Skill Profile
digital marketing and sales operation intern @ Training Vision Institute
When I was working at [Choose a position], I demonstrated the Creativity skill when I was responsible for creating posters to publicise the different higher education events and courses they had. To take initiative, I proactively created up to 30 posters within a month. As a result, I managed to complete different posters with different informations that the department can reuse.
Bachelor Of Communication Studies @ Nanyang Technological University
When I was working at Nanyang Technological University (Aug 2018 - Present), I demonstrated the Copywriting skill when I was responsible for producing campaign design collaterals. To resolve the issue, I proactively communicated with my teammates often and constantly checked if we were heading towards the same direction as indicated in our creative brief. As a result, I managed to strengthen the campaign.
Bachelor Of Communication Studies @ Nanyang Technological University
When I was working at Nanyang Technological University (Aug 2018 - Present), I demonstrated the Digital Media skill when I was part of a social media strategy class. To tackle this challenge, I proactively participated in group discussions to form a campaign that publicised on social media platforms like Facebook and Instagram. As a result, I managed to complete a feasible campaign and use social media to strengthen our campaign execution.
Bachelor Of Communication Studies @ Nanyang Technological University
When I was working at Nanyang Technological University (Aug 2018 - Present), I demonstrated the Editing skill when I was part of my group when we had to write a creative brief. To take initiative, I proactively led meetings that went through the specific ideas in the creative brief. As a result, I managed to complete a creative brief together with my groupmates, scoring the best creative brief in class with full marks.
Bachelor Of Communication Studies @ Nanyang Technological University
When I was working at Nanyang Technological University (Aug 2018 - Present), I demonstrated the Photography skill when I was in charge of filming our groups documentary for Image, Sound Production class as Director of Photography. To tackle this challenge, I proactively sought the advice of more experienced peers before embarking on the documentary through the first class assignment, which was a narrative short film. As a result, I managed to complete a five-minute documentary sharing the life story of our interviewee.
Bachelor Of Communication Studies @ Nanyang Technological University
When I was working at Nanyang Technological University (Aug 2018 - Present), I demonstrated the Design skill when I was in charge of designing a yearbook. To tackle this challenge, I proactively experimented with the outer space theme and ran my ideas through the other designer I worked with. As a result, I managed to achieve the creation of a yearbook that looked polished and creative.
Bachelor Of Communication Studies @ Nanyang Technological University
When I was working at Nanyang Technological University (Aug 2018 - Present), I demonstrated the Communication skill when I was part of a group work for my Creative Strategies class where we had to plan a campaign. To tackle this challenge, I proactively met up with my groupmates outside of class to make sure that the campaign could be executed to the best that it could. As a result, I managed to strengthen our campaign visuals and media collaterals.