Han Phay
Art, Design & Media
School of Art, Design & Media
Summary
Multi award-winning tech entrepreneur, startup consultant, research scholar and educator.
Specializations: creativity, online marketing, entrepreneurship, interactive design, brand strategy, advertising technology, digital consulting, machine learning, big data, artificial intelligence, research.
Get in touch with me: han.kryptik@gmail.com
Featured Skills
Work Experience
Adjunct Lecturer Jan 2022 - Present
Lasalle College of the Arts SingaporeI teach multidisciplinary elective module How to Start a Creative Business.
Founder, Managing Partner Feb 2020 - Present
Phay Partners SingaporeThink Different.
At Phay Partners, we consult with multinational corporations to transform their processes in line with technological advancements. Through startup methodologies, micro-teams are taught how to move swiftly and generate new ideas like visionary startup founders.
Our non-profit arm also works with tertiary institutions to provide mentorship to youth entrepreneurs, using social media platforms to communicate and educate the next generation of startup founders.
I also host the Phay Partners Talk Series Podcast, available on Spotify and Apple Podcasts.
For enquiries, you may reach me at han@phaynpartners.com
Co-Founder, CEO Feb 2020 - Nov 2020
AMY AI SingaporeAMY is an AI-driven voice and text chatbot app for the FB industry.
Using personalised recommendations, we connect consumers to restaurants, converting drop-in customer streams into a pool of highly valued returning customers.
If you are an angel investor or VC, you can reach me via han@amy-ai.co
Adjunct Lecturer Jul 2020 - Present
Nanyang Academy of Fine Arts SingaporeI teach elective module Entrepreneurship in the Arts.
Founder, CEO Aug 2018 - Feb 2020
Lumin(ai)re SingaporeThe Future, Illuminated.
Lumin(ai)re is an award-winning SUTD NTU start-up founded in Singapore, funded by Enterprise Singapore under the StartupSG grant, with co-investment by Spaze Ventures as Accredited Mentor Partner (AMP).
Since November 2018, we have partnered with A*STAR I2R (Agency for Science, Technology Research) for RD relating to GAN potential in next-generation vision computing.
Our core business is our SaaS Creative Online Ad Banner Generation tool, using an A/B testing model to determine creative tastes based on regional, cultural and product category variations. We are building an advertising ecosystem of the future, where each piece of advertising content is generated by AI in real-time, tailoring engagement to unique customer profiles.
We believe the application of AI to increase creative ad engagement would transform the landscape of advertising. With tailor-designed ad content for each customer profile, the future of advertising is an exciting and constantly evolving ecosystem.
Education
Master of Arts (research) (Artificial Intelligence) Aug 2017 - Aug 2019
Nanyang Technological University SingaporeCreative AI: A Data-Driven Design Approach for Creative Online Ad Optimisation using AI Big Data
Other Skills
Q&A with Han Phay
What was the most significant event that made you the way you are now?
Having the courage to pursue my startup dream when I was doing my Masters at NTU. It has been a whirlwind journey that taught me so much.
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If you were a college student again, what would you do differently to prepare you for your field?
I would explore more diverse areas of interest, as the modern world requires an open mind to embrace change and disruption.
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